Barco Joins The Coca-cola Company As Official Co-Presenting Sponsor Of CinemaCon 2026

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Barco has announced its partnership with The Coca-Cola Company as an official co-presenting sponsor of CinemaCon 2026, marking the first time the convention will have two co-presenting sponsors since rebranding in 2011. This expanded partnership highlights Barco’s commitment to the global theatrical experience, with the company also sponsoring a new Trade Show Networking Reception and showcasing its laser projection technology. CinemaCon, hosted by Cinema United, will take place from April 13-16 at Caesars Palace in Las Vegas.

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