AI Disruption Trade Drives Divide in Travel and Leisure Stocks

Julien Ponthus and Phil Serafino

Fri, February 13, 2026 at 8:16 PM GMT+9 1 min read

In this article:

BKNG

-3.56%

HLT

-0.91%

MAR

-1.02%

AMADF

+2.32%

(Bloomberg) – Fears around AI disruption have created a dramatic divide in the travel and leisure sector, with the stocks of online-booking platforms collapsing while traditional hotel operators have rallied.

The price action has been stark: TripAdvisor Inc. has plunged 29% this year, sinking to an all-time low this week after its earnings disappointed. Booking Holdings Inc. and Amadeus IT Group SA have each lost 22% this year. The latter was downgraded by Citi analysts, who said they don’t expect much “near-term payback” from the European travel tech provider due to increased AI-disruption risks.

Most Read from Bloomberg

Mamdani’s Grocery Plan Takes Shape In Economic Policy Shift

The Best Tactics for Tackling Speeders

NY Private School Startup Seeks Edge by Giving 42% Fee Discount

New York Faces Slippery Evening Commute as Storm Moves in Fast

NJ Transit Service Between Trenton and New York City Resumes

By contrast, Marriott International Inc. has surged 14% and Hilton Worldwide Holdings Inc. has gained 12%, with analysts raising price targets on Hilton following its Feb. 11 earnings report, according to data compiled by Bloomberg.

The selloff in some travel names accelerated in early February, as investors fled firms perceived as vulnerable to AI upheaval. The selling spree — which was initially sparked last week by new tools from Anthropic PBC — has spread to impact IT services, wealth management, real estate platforms and logistics stocks.

Most Read from Bloomberg Businessweek

UPS’s Missteps Have Made the Company’s Road Ahead Less Certain

Drug Cartels Are Shifting Their Money Laundering to Crypto. Cops Can’t Keep Up

Epstein Files Contain a Big Clue About Cambodia’s Missing Masterpieces

Fibermaxxing Is a Diet Trend Even Nutritionists Can Love

Unaffordable Housing Impacts How Americans Consume, Work and Invest

©2026 Bloomberg L.P.

Terms and Privacy Policy

Privacy Dashboard

More Info