Honda flags first annual loss, hit by $15.7 billion EV charge

In this article

• 7267.T-JP

Follow your favorite stocksCREATE FREE ACCOUNT

In an aerial view, the Honda of San Marcos dealership is seen on March 12, 2026 in San Marcos, Texas.

Brandon Bell | Getty Images

Honda will fall to its first annual loss in almost 70 years as a listed company, hit by up to $15.7 billion in restructuring costs at its EV business, it said on Thursday, as weaker-than-expected demand for the technology hammers automakers.

Under President Donald Trump, Washington has ended government support for EVs, forcing the likes of Ford and Stellantis to rethink their strategies and book hefty write-downs of their own.

Japan’s second-largest automaker said it expects a hit of up to 2.5 trillion yen ($15.7 billion) as it cancels three EV models planned for production in the U.S.

While analysts had expected further EV-related losses at Honda, the size of Thursday’s write-down was a surprise, said Julie Boote, autos analyst at Pelham Smithers Associates.

“The main surprise was that the U.S. production programme was cancelled, rather than just scaled down. Honda had a very ambitious EV expansion plan, which was badly affected by the changing market environment,” Boote said.

CEO Toshihiro Mibe told a press conference that EV demand had fallen sharply, making it “very difficult” to sustain profitability.

Honda 7267.T is also writing down the value of its China business, where it has struggled to compete with the advanced, software-driven cars of rivals such as BYD.

Honda said it now expects to lose as much as 570 billion yen ($3.6 billion) in the year to the end of March, compared with a previous forecast for a 550 billion yen profit. That would be its first annual loss since it listed on the stock market in 1957, a company spokesperson said.

U.S.-listed shares fell about 8% in premarket trade after the announcement.

Big write-downs on EVs

Several global automakers have booked painful write-downs as they scaled back their EV ambitions in recent months.

Honda’s charge brings the industry tally to about $67 billion. General Motors has warned of a $7.6 billion hit, while Stellantis has flagged $25 billion and Ford $19 billion.

In addition to its main markets of Japan and the U.S., Honda said it will strengthen its model line-up and cost competitiveness in India, where it sees scope to expand.

Under pressure from Chinese rivals across Asia and elsewhere, Japanese automakers have increasingly focused on India, a market where - like the U.S. - Chinese automakers are effectively shut out.

Mibe and Executive Vice President Noriya Kaihara will voluntarily forgo the equivalent of 30% of their compensation for three months while some other executives will give up 20%, Honda said.

The company plans to announce a revamped mid-to-long-term business strategy in the next fiscal year.

Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.