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1. From Edge Projects to Ecosystem Re-Role: What Drives This Reversal?
Remember last year when we first encountered Lista DAO? It was a niche LSDfi protocol on the BNB Chain with a TVL of less than 500 million, mostly active users were seasoned veterans. Fast forward to now, the numbers have quadrupled—TVL surpassing 2 billion, users ranging from beginners to large institutional funds, even securing a spot in the top trading platforms' innovation zones.
Many are curious about the secret behind this comeback. Honestly, there are two main reasons. First, it captured the changing landscape of the crypto world in 2026—traffic started to sink, and value was redefined. Second, execution was on point. While veteran DeFi projects are still competing within the circle, Lista DAO directly integrated with top exchanges' Web3 wallets, simplifying operations to a "one-click" process; whereas others rely on storytelling to boost token prices, it supports its fundamentals through token burns, RWA compliant assets, and a complete ecological closed loop. Combining these strategies allowed it to stand out among many protocols.
2. Practice of Traffic Sinking: New Opportunities through Wallet Partnerships
Outsiders might not see it, but new users are often terrified of wallet authorizations and contract interactions. Many prefer to keep their funds in centralized exchanges earning interest rather than touch DeFi, for a simple reason—fear of theft. This is the ceiling for DeFi growth.
The partnership between Lista DAO and top exchanges' Web3 wallets essentially breaks down this psychological barrier. Through official endorsement of wallets and simplified interaction processes, novice users find participating in LSDfi acceptable. This is not just about attracting traffic; it truly lowers the DeFi entry barrier to a level mainstream users can accept. The growth from 500 million to 2 billion in TVL reflects a user base that is two orders of magnitude larger—this is the power of traffic sinking.