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Gate Square New & Returning Creator Rewards are ongoing!
Your ideas may be more valuable than you think!
Make your first post or come back post to share a $20,000 monthly prize pool!
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Moonbirds floor price has climbed above 2 ETH—quite the achievement for an NFT project. Worth asking what actually made this one stick.
Three core decisions separated Moonbirds from the noise:
• **Membership first, aesthetics second.** Most NFT projects chase hype cycles and PFP bragging rights. Moonbirds flipped the script—holders got tangible utility and governance rights, not just a digital avatar.
• **Reward time commitment over FOMO.** The mechanics favored duration. Long-term holders unlocked real benefits. This designed out pump-and-dump energy and attracted people actually building, not just trading.
• **IP that evolves.** A single PFP format has a shelf life. Moonbirds mapped out how the IP could expand—from static art to broader applications, storytelling, potential physical integration. Longevity by design.
That's the operating system underneath the price. When an NFT project treats holders like members, builds sustainable incentives, and plans IP beyond Week 1 hype, you're seeing something structurally different.