The contradiction between consumption downgrade and crowded scenic spots during holidays may seem perplexing, but it actually reflects people's current emotional needs. In the first half of 2025, Xi'an Tang Paradise welcomed over 40 million visitors, with an average spending of only 1.5 yuan per person, and the project suffered a loss of nearly 200 million yuan. This indicates that while the flow of people is high, their willingness to spend is relatively low. People are reluctant to spend money on eating, playing, and shopping, but they still go out during holidays to relieve work pressure and emotional anxiety. Compared to expensive entertainment options, taking a walk and taking photos at scenic spots is the lowest-cost "venting" method. Nowadays, traveling is more like an emotional necessity rather than a consumption upgrade. People seek a sense of existence and a chance to breathe freely in the most cost-effective way.

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