2026-01-05 00:24:35

Here's the reality for early-stage crypto projects: you can't just build and hope. When you're bootstrapping with limited resources, you're wearing every hat—developer, marketer, community manager, you name it. And if you skip the marketing part? Your product gets buried, no matter how solid it actually is.

That's why timing-based promotion thinking is backwards. Whether the market's hot and euphoric, or cold and consolidating sideways, your project still needs visibility and engagement. Market cycles shouldn't be an excuse to pause your outreach efforts.

The teams that win aren't the ones playing it safe during downturns. They're grinding through every market phase, building relationships, shipping updates, keeping momentum alive. Because the bear market moat-builder is tomorrow's bull run narrative.

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LiquidatedAgain

· 01-07 20:45

Bear market laborer, bull market bankruptcy. That's true, but most people simply can't hold on until that day.

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TommyTeacher1

· 01-07 17:28

ngl That's why those projects that only throw out whitepapers all end up dying... In a bear market, it's even more about just taking it easy.

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SerRugResistant

· 01-06 00:14

Honestly, the projects still slacking off in the bear market should wake up. Others are already building relationships. --- That's right, many people use "the market is bad" as an excuse, but little do they know that this is when the network of relationships is most valuable. --- Bootstrapping is the hardest part... having to write code and do marketing at the same time, so exhausting. --- Building a moat in a bear market—this statement is spot on, that’s the logic. --- Exactly, no matter how awesome the product is, if no one knows about it, it’s useless. Marketing really can’t be neglected. --- Some teams seem inactive but are secretly accumulating resources. The next cycle could be their breakout. --- Are you still pushing your project now? I see many have slowed down. --- The key is consistency. Don’t expect a hype wave to keep you alive; it’s exhausting.

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MidnightSnapHunter

· 01-05 00:54

That's right, that's the point. Projects that are slacking off during the bear market won't be able to get up during the bull market.

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GateUser-e87b21ee

· 01-05 00:51

It's exhausting, early projects really don't have a chance to rest --- The bear market is still slacking off, we won't see the bull market --- That's right, no matter how good the product is, if no one knows about it, it's useless --- That's why I hate listening to those "waiting for the right moment" people brag --- The key is persistence. Most projects die because they get comfortable --- Market cycles are not an excuse for laziness. Stop fooling yourself --- Teams that can still ship stuff during a bear market are truly different --- I've seen too many projects fail because of marketing. Technical superiority over competitors, but no one uses it --- Grinding through everything, this is the right way

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WhaleWatcher

· 01-05 00:47

ngl, this is why so many projects fail at marketing... No matter how strong the product is, if no one knows about it, it's all for nothing.

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MEVHunter_9000

· 01-05 00:44

ngl That's why so many projects have died; once built, no one knows about them. --- Projects still being hammered in the bear market are really winning big; when the bull market comes, they'll be the narrative kings. --- That's true, but it still feels a bit idealistic. No matter how much enthusiasm there is, if the funding chain breaks, it's useless. --- Early startups are like this; if marketing isn't done well, even the most impressive technology is useless. --- The key is that most teams simply can't hold on until that day... --- This logic makes sense, but the pressure of bootstrapping is really hard to bear; not everyone can make it through. --- I agree with the idea of building a moat during a bear market, but the premise is surviving until then. --- I've indeed seen many projects go silent because they didn't do good marketing, what a pity.

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OffchainOracle

· 01-05 00:39

The bear market is really the time to widen the gap; some teams have already given up long ago. --- The world has long suffered from "waiting for the right moment," forget about it. --- That's right, but 99% of projects die at this stage during execution. --- A good product without marketing is a joke; I've seen too many pitfalls like this. --- Projects that keep grinding indeed last the longest; remember this face. --- When the market is bad, it's actually the golden period to build trust; those who understand, understand. --- Bootstrap really means doing everything yourself; it's exhausting and not guaranteed to succeed. --- Teams still shipping updates in a bear market, just get up and take off when the time comes. --- The breaking point is in the words "don't make excuses."

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AllInDaddy

· 01-05 00:38

The ones lying low during the bear market are the true protagonists.

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RugResistant

· 01-05 00:30

nah this is just survivorship bias dressed up as wisdom. plenty of teams grinding 24/7 in bears still got rugged or disappeared quietly... visibility doesn't mean anything if the fundamentals are actually sus

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