Media venture gearing up for a major move: launching its own token and distributing it to existing shareholders. This isn't just another airdrop—it's designed to create real utility within their ecosystem, especially for Truth Social and related products. The strategy mirrors what we're seeing across the industry: traditional companies bridging into blockchain by tokenizing their user base and shareholder relationships. Token holders would gain perks and potentially governance-like benefits tied to the platform's native services. It's a calculated play to unlock liquidity while deepening user engagement. Whether this actually drives adoption or just creates speculative pressure remains to be seen, but the move signals how major media entities are testing token mechanics as a business model expansion.