There's an interesting change—Prenetics, the publicly listed nutritional supplement company supported by a well-known basketball star, recently announced that it is stopping its Bitcoin reserve plan.

Here's what happened: just three months ago, the company completed a $48 million financing round, explicitly stating its goal to build a crypto asset treasury strategy. The list of investors was quite impressive, including institutional investors and well-known figures in the industry. But then they suddenly changed their tune, deciding to refocus on their core business.

Data shows that they still hold over $70 million in cash and equivalents on their books, along with 510 Bitcoins. They say it's a strategic adjustment, but this shift is indeed a bit surprising—going from actively building a crypto asset treasury to suddenly hitting the brakes in less than three months.

This case is quite worth pondering, as it shows that even leading companies can adjust their strategic direction on crypto assets based on market conditions and their own business needs. For companies looking to enter digital assets, it also reveals that the considerations involved are quite complex.