A group of builders from well-known Web3 creative brands recently did something interesting—they saw the potential of AI tools in content creation and decided to launch a new platform. This new project is called NEUKO, with a straightforward core idea: when creators have access to customized tools and full creative control, what kind of things can they produce?

Their first work is GBOY, which the team positions as the first native AI IP token. In traditional content creation processes, a professional team might spend weeks to complete a piece of content. Now, with AI tools and some technical skills, a single person can do it in a few hours. This efficiency boost itself is a huge change.

But NEUKO's ambitions go beyond that. They are trying to integrate artificial intelligence tools, community storytelling, and character-driven content into one ecosystem, aiming to design tools that invite community participation and help shape the future of a shared creative world. In other words, this is not just a simple AI-generated content platform, but an ecosystem for interaction among creators, AI, and the community.

GBOY itself exists as a token to maintain user engagement within this ecosystem. This design reflects a new approach in the Web3 creative space: not to mint tokens first and then think about their use, but to build the product and community first, making participation itself a natural demand.