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Bundling plays a dual role in the launch of crypto projects, and this must be clearly understood.
On the surface, the development team can profit from early sell-offs through bundling, which is indeed a risk point. But the reality is more complex — some of the most successful project launches in history have actually employed bundling mechanisms. $PEPE and $BRETT's explosive popularity are clear examples, and their launch strategies heavily rely on this token distribution method.
The key difference lies in intent and execution. The same tool, when used correctly, can be an accelerator for project success; when misused, it can become a breeding ground for rug pulls. Investors need to learn how to distinguish — whether the team’s subsequent development and community engagement are genuine, or if it’s just short-term hype at launch. This is the true standard for judging the reliability of bundling projects.