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From the crazy scene where Upbit's trading volume soared to $27.45 billion on the night of the martial law order two years ago, to the current daily trading volume plummeting by 80% to $1.78 billion— the topic heat among Korean retail investors in the crypto market is visibly fading at a rapid pace.
This is not just a matter of changing investment directions. The group that used to flood Kakao Talk communities with discussions on altcoins 24/7 now only talks about AI chip concepts and Samsung Electronics. Even the collective vibe of the community has changed.
At first glance, it indeed looks like a bear market retreat, but if you look deeper, the Luna crash in 2022 was the real watershed. How severe was that impact? Luna was branded as a "national hope" in Korea, its founder Do Kwon was hailed as "Korea’s Elon Musk," and countless young people bet everything they had. The price plummeted from nearly $90 to below $0.015, and a market cap of $40 billion vanished overnight.
This collapse of trust had a psychological impact on Korea’s retail investors far beyond any other market crash experienced at the same time. When investors realized that their once-"hope" had turned into total loss, they naturally migrated to relatively stable stock markets.