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The RWA track has ushered in a new exploration direction. Recently, a project changed its approach: no longer relying on the traditional token incentives, but directly turning cash flows from real business scenarios into on-chain yields.
How is this done? Simply and straightforwardly—by connecting to e-commerce platforms like Amazon, taking the revenue from physical sales of smart home devices and daily necessities, and directly converting it into USDe dividends for holders. In other words, moving the top-line revenue from offline businesses onto the chain.
What’s interesting about this model is:
**The source of income is very tangible**—it comes from actual product sales, with no exaggerated growth stories. When smart home devices and consumer electronics are sold for real money, the revenue is derived from these sales.
**Dividends are transparent**—about 10% of the monthly revenue is distributed to participants. This is not some illusory APY promise, but backed by real business data.
This logic of directly linking off-chain commercial flows to on-chain yields represents another way to expand RWA applications. Compared to purely tokenizing assets, this time it involves bringing continuous cash flow directly into the system.