2025-12-29 17:25:05

Recently, a major player has entered the crypto space again. A Nasdaq-listed e-commerce company, iPower (stock code IPW), suddenly announced a $2.21 million purchase of Bitcoin and Ethereum. Behind this move, there are actually bigger ambitions.

Specifically, iPower's initial procurement was quite deliberate—acquiring 15.1 BTC (average cost $87,686 per BTC, approximately $132.5K) and 301.1 ETH (average cost $2,934.67 per ETH, about $88.4K). All assets are stored with compliant custodians like BitGo, indicating this is not a temporary or impulsive decision.

More importantly, the financing plan. iPower raised $30 million this round, with an initial $9 million, of which $4.4 million is planned to be invested in crypto assets, using only half this time. The remaining $24 million (80% of the financing) will be gradually deployed. Funds for operations and debt repayment are accounted for separately, showing a cautious approach.

From a business perspective, this company has been shifting towards crypto finance and blockchain infrastructure since June this year. It’s no longer just accumulating coins but aims to integrate e-commerce with crypto assets—planning for crypto payments at the consumer end, digital asset wealth management, and more. In simple terms, they want to be a connector between e-commerce and digital assets.

What’s worth noting in this case is: a small- to mid-cap listed company heavily holding crypto assets can somewhat indicate a long-term optimistic attitude. But risks should also be understood—crypto prices are volatile, and the company itself faces leverage and liquidity pressures. However, this kind of cross-sector exploration can serve as a reference for other listed companies.

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LiquidityWhisperer

· 4h ago

Again with this "strategic layout" rhetoric, with 24 million remaining to be gradually invested? By then, BTC will have soared to 150,000. Wait, is BitGo custody really safe? History always repeats itself. This wave of IPW is indeed interesting, but when it comes to e-commerce + crypto payments... The nice way to say it is connectors, the harsh way is that neither side is well done. 80% of the funding still needs to be invested? Brothers, are you going all in? Playing like this with small and mid-cap listed companies, did the board of directors agree? Or is it driven by institutions? The truly interesting thing isn't how many coins they bought, but why traditional e-commerce is now thinking about shifting to crypto finance. Speaking of which, 15.1 BTC at a cost of 87,686... How is it now? Is this what they call "institutional entry"? Feels more like small-scale play.

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AirdropLicker

· 4h ago

Is an e-commerce company turning to become a crypto connector? Hold on, does this logic even work? --- Using only half the funds to start the hype, the remaining 24 million is the real test. --- BitGo custody is very reliable, no doubt, but I'm worried about the pace of subsequent funding rounds. --- 15.1 BTC, 301 ETH, this configuration is indeed willing to spend money, but is e-commerce + crypto really that easy to integrate? --- When prices plummet, will they still dare to continue entering the market? That’s the real test. --- IPW’s move either surprises everyone or turns out to be a big failure; there’s basically no middle ground. --- Digital asset management sounds easy, but is risk control in place? That’s the key. --- Another listed company copying crypto projects, but the timing feels a bit awkward. --- 80% of the funding hasn’t been spent yet. If a bear market hits again, this situation will look ugly. --- Transitioning from e-commerce to crypto infrastructure, that’s quite a leap. How strong can the business synergy be? --- It’s called a strategic shift in the nicest terms; in less kind words, it’s probably forced innovation.

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ApeWithAPlan

· 4h ago

2.21 million is the only thing worth bragging about? Wait and see how the remaining 24 million get dumped, then we can chat.

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MetaverseHomeless

· 5h ago

Another traditional company entering the scene? Really? Could it be another new trick to trap retail investors? Wait, they only used half of the money, and there's still 24 million to be invested... This pace is indeed steady. Don't just look at the story; with such high leverage, can this company really withstand the volatility? E-commerce + crypto? Sounds great, but it feels more like riding the wave to make quick money. I trust BitGo custody on this one; at least they're not messing around on their own.

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HashBrownies

· 5h ago

Another traditional company is entering the market, this time not just holding coins but really aiming to build an ecosystem connection. Wait, this fundraising pace is also too steady, 80% of the funds are still in the back? Not afraid of running away... E-commerce integrating crypto payments? Honestly, I want to see how this will be implemented, but at least the attitude is clear. Is IPW's move this time a grand entrance or a bailout? It's a bit hard to judge. With Nasdaq companies pouring in so much, what do the institutions think? If this becomes a template, how many more companies will follow suit... BitGo custody is reliable, at least it's not some weird cold wallet. Basically, it's still a gamble on this cycle, but at least the risks are clearly laid out.

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WenMoon

· 5h ago

Hmm, e-commerce companies playing with cryptocurrencies—this game is indeed big. --- BitGo custody? Looks like they're serious, not just riding the hype. --- 2.21 million is just the beginning; there's still 24 million waiting, this pace is a bit fierce. --- E-commerce integrating crypto payments sounds good, but can it be implemented? --- Small and medium-sized listed companies are all-in; it shows that the time has come. --- I'm just worried about getting caught at a high point; it hasn't dropped yet. --- This company has some real substance, much better than those who talk about it every day.

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