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The exchange's airdrop strategy seems to have found a new balance: controlling the amount of each airdrop within the range of $30 to $40. The volume isn't large but it can maintain popularity. This move appears to be a form of user segmentation—initially attracting users with moderate airdrops, then gradually filtering out those who genuinely intend to trade, whether in contracts or spot trading, naturally eliminating those who are just here for free rewards.
From an operational cost perspective, it's indeed clever—spending the least amount of money to stimulate liquidity while optimizing user quality. This cyclical group replacement logic is also quite interesting— as long as the market remains active, there will always be newcomers interested in contract trading and crypto speculation. Coupled with recent reforms and adjustments to trading competitions, it also indirectly guides users to engage in swing trading. In essence, it's still centered around the core demand of crypto trading.