NFTs – just fakes? Then why do big companies spend millions on "monkey pictures"?

You know, it just annoys me when people say that NFT is some kind of nonsense! I doubted for a long time myself, but now I see that real money is involved here. While everyone is laughing at the "silly monkeys", corporations are quietly raking in millions!

Here is Nike – they are not just selling us their sneakers at crazy prices, but now also virtual ones! In 2019, they launched "CryptoKicks" – like digital kicks that you can swap however you want and carry around in their metaverses. And you know what? People are eating it up! In 2023, they expanded even more – now they have a whole platform for trading this virtual footwear.

Coca-Cola, these guys are really masters of marketing, also got into this topic. They released NFTs tied to sporting events. Buy such a token – get exclusive access to events. In 2024, they have already integrated NFTs into their loyalty programs. Do you really think that such a giant would invest in a worthless thing?

What about Formula 1? These guys from the world of high technology and insane speeds are creating NFTs with moments from races and legendary cars. In 2023, fans went crazy for these tokens! And in 2024, they decided to integrate NFTs directly into their fan programs. This is not just digital nonsense – it's a way to get fans to spend money and make them love racing even more.

Reddit is really doing great! In 2023, they launched their own NFT platform where users can monetize content. This has truly transformed the relationship between creators and their audience. And South China Morning Post even stores history in NFTs! In 2021, they began digitizing historical archives, in 2023 they expanded the collection, and in 2024 they launched an educational platform.

I personally believe that all these critics of NFT simply do not see the big picture. Nike, Coca-Cola, Formula 1, Reddit – do you think they are just throwing money away? No, they are changing the rules of the game! NFT is not just some pictures, it is a new tool for business.

Of course, many NFT projects are pure scams. But behind the hype around "monkeys" lies real technology that big companies are already fully utilizing. And you keep laughing while others make money!