Before delving into the significance of AMA sessions, let's clarify what they entail. AMA, which stands for "Ask Me Anything," is an informal format for open discussions where community members can engage with project representatives. This concept gained traction on platforms like Reddit, where users could pose questions and receive real-time responses.

A notable development occurred in 2022 when Reddit embraced Web3 with its collectible avatars, resulting in the creation of millions of new Polygon wallets and substantial revenue – exemplifying how these interactive sessions can foster engagement and growth.

So, why have AMAs become so popular? Unlike traditional interviews that may seem rehearsed, AMAs promote direct and honest dialogue between brands and their audience. This unfiltered communication helps build trust and strengthens the bond between the community and project leaders. Respondents are expected to answer questions on the spot, making it more challenging to mislead the audience.

The crypto community is diverse, and participants often have a wide range of inquiries – from technical details about the token to strategic plans and information about the team. To effectively address these questions, it's beneficial to involve experts such as developers or designers who can provide in-depth answers.

AMAs typically take place in various online formats, such as Telegram, Discord, Twitter Spaces, or YouTube Live streams. The format can vary from chat sessions to live video discussions, depending on the platform and host preferences. The key element is that responses are provided in real-time. For those unable to attend, many projects create a summary, recapping the questions and answers in a community post or article, ensuring everyone stays informed.