Web3 Experts Discuss the Business Opportunities Brought by Blockchain Technology for Enterprises

Recently, a business product expert in the Web3 field shared her insights on how Blockchain technology provides business services for enterprises, and why certain Blockchains are particularly suitable for these application scenarios.

The expert is currently leading the business product team of a blockchain company, covering multiple commercial fields such as gaming, retail, loyalty, travel, and ticketing. She has six years of exploration experience in the blockchain field, initially entering the industry due to her desire to address some unresolved issues.

She believes that Blockchain can solve a clear problem - asset ownership and digital agency. In traditional Web2, user data and online behavior do not truly belong to the users themselves. Blockchain disrupts this, making users' transactions, assets, and outcomes genuinely belong to the users themselves. Additionally, she is also very interested in the application of Blockchain technology in privacy protection, particularly zero-knowledge proof technology.

For enterprises that have developed well in the Web2 field, the expert suggests thinking from a business perspective on how to use Blockchain to solve existing problems. She illustrates this with the example of the sales funnel, pointing out that customer acquisition is the biggest challenge faced by many small businesses. However, this challenge has become even more daunting in the current internet environment, primarily due to the decline in data quality caused by privacy issues.

She believes that blockchain technology, especially when combined with zero-knowledge proofs, can contribute to this data ecosystem. The speed and scalability of certain blockchains make them particularly suitable for using zero-knowledge technology to provide services for real-time internet queries, which could potentially lower customer acquisition costs.

In addition, the expert used loyalty programs as an example to illustrate how Blockchain can provide customers with more meaningful value through digital asset ownership. She believes that certain blockchains have the capability to offer dynamic, composable NFTs at internet speed and low cost, thereby enabling loyalty programs to provide more value to customers.

Looking to the future, the expert believes that certain Blockchain technologies will become an indispensable part of the enterprise technology stack, just like cloud computing. She believes that the distinction between Web2 and Web3 will become less important in the future, as the ultimate goal is to make the existing internet more friendly for all participants.

For end users, she expects varying degrees of participation. Some users will delve into the operational details of the Blockchain network, while others will focus more on its impact on their daily activities, and some may not care much about the underlying technology, just hoping for a better user experience and privacy protection.

Finally, the expert expressed great excitement about the future of certain Blockchain technologies, particularly those that can simplify the user login experience. She believes this will be a significant step forward, potentially bringing more users into the Blockchain world and providing non-Blockchain businesses with an easy way to leverage this technology.