The Points System Sweeps Web3: A New Trend in Project Community Management

The Layer2 project Blast, born at the end of November 2023, has rapidly pushed its TVL to $2.2 billion, attracting widespread attention in the industry. Behind this success, the use of a points system has played a crucial role. In fact, the points system is not a new concept in the Web3 space; as early as 2022, projects attempted to tie points to airdrops, and last year's popular social projects also incorporated points elements into their mechanisms.

With the success of Blast, more and more projects are beginning to build their own point systems to enhance community user participation and loyalty. For example, after Manta introduced points, its TVL quickly surpassed several well-known public chain projects, ranking among the top ten globally. In the Solana ecosystem, influenced by a certain project, many projects have launched point systems, attracting a large number of crypto communities and individual users to participate actively.

For project parties and users, 2024 is not only a bull market and airdrop year, but also a points year. So, why are more and more projects choosing to introduce a points system? How can they quickly build a points system that suits their own needs?

Advantages of the points system

1. Optimize the token economic model

   • Projects that have issued tokens can leverage a points system to design a dual-token model, increasing ecological vitality.
   • Projects without issued tokens can optimize future token economic design through points data.

2. Accurately manage user expectations

   • By establishing clear points rules, projects can better manage user expectations for rewards. A transparent system helps to establish a fair and sustainable community ecosystem.

3. Continuously attract user attention

   • In a rapidly changing market, a points system can effectively prolong users' attention on the project.
   • As points accumulate, users' investment costs increase, leading to higher stickiness and expectations for the project.

Key Points of Points System Design

When designing the points system, the project needs to determine the focus of incentives based on its own characteristics:

• Projects that focus on trading behavior may consider factors such as transaction frequency, trading volume, and the duration of capital lock-up.
• Projects focusing on non-trading behaviors should emphasize user interactions, knowledge sharing, platform promotion, and other aspects.

For projects with limited resources, mature third-party platforms can be leveraged to quickly build a points system. These platforms provide comprehensive tools that support task classification, automated management, and can offer real-time feedback and ranking updates, significantly improving operational efficiency.

Summary

The points system has become an important trend in community management for Web3 projects. It is not only a standard practice in community operations in the Web2 world but also demonstrates strong advantages in the Web3 field. Whether it is a large project or an emerging project with limited resources, an appropriate points system can be introduced to enhance user engagement and loyalty, laying the foundation for the long-term development of the project.