As an Investment Asset, This is the Price of Rolex vs Bitcoin Over the Last 5 Years

Rolex, a luxury watch brand, offers a unique blend of history, craftsmanship, and exclusivity as an investment asset. Although it does not conform to the conventional forms of traditional investment, the appeal of its horological masterpieces has attracted more and more collectors and investors.
In the period of 2020-2022, the price of Bitcoin and the Rolex market index both experienced sharp increases, especially in 2021. The asset created by Satoshi Nakamoto reached its first peak at around US$60,000 to US$65,000, followed by the Rolex Index reaching its peak at around US$28,000.
Then in 2022-2023, both assets experienced a significant decline. Bitcoin dropped to nearly US$20 thousand, and the Rolex Index also gradually fell below US$21 thousand.
Bitcoin has risen sharply again, even surpassing US$100 thousand in 2024 before finally dropping slightly. In contrast, the Rolex Market Index remains stagnant or tends to decline, indicating that the value of luxury watches does not follow the surge in Bitcoin prices.
"Luxury watches are high-end products that appeal to those who are very wealthy. In recent years, some of these buyers have invested in crypto and even opted to pay with Bitcoin or the like," said Luxe Watches Managing Director Nicholas Hickey.
The Wealth Report 2022 states that 18% of people with ultra-high net worth (UHNWI) invest in crypto. In fact, in 2021, crypto spending on luxury goods increased by 31%.
The influence of crypto in the watch market has even extended to actual products. In May 2019, Swiss luxury watchmaker Franck Muller announced the world's first functional Bitcoin watch, Encrypto, which also serves as a Bitcoin wallet.