According to real-time data from online platforms, as of 11:25 pm last night, the total box office of summer movies from June to August 2024, including presales, exceeded 10 billion yuan. The data in various dimensions such as screening scale, audience composition, and the proportion of box office in fourth-tier cities have all seen a rise this summer. At the same time, cinemas have also explored and expanded new forms of movie consumption, stimulated potential, and created new spaces for movie culture and life.
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Cinemas across the country are exploring new formats for movie consumption
According to real-time data from online platforms, as of 11:25 pm last night, the total box office of summer movies from June to August 2024, including presales, exceeded 10 billion yuan. The data in various dimensions such as screening scale, audience composition, and the proportion of box office in fourth-tier cities have all seen a rise this summer. At the same time, cinemas have also explored and expanded new forms of movie consumption, stimulated potential, and created new spaces for movie culture and life.