NASDAQ-listed company VERB splurges $558 million to build the TON treasury, rebranding as 'TON Strategy' causes stock price to double in a single day!

NASDAQ-listed company Verb Technology (VERB) officially joins the wave of Crypto Assets reserves, announcing an investment of $558 million to establish the world's first publicly listed company's Toncoin(TON) reserve treasury, and plans to rename itself to "TON Strategy Co." The company raised $558 million (oversubscribed) through private equity financing (PIPE) by issuing 58.7 million shares to institutional investors at $9.51 per share. The transaction is expected to be completed on August 7, with funds primarily used to purchase the native token Toncoin of the TON public chain as the core reserve asset, which will elevate VERB to one of the largest TON holding institutions globally and generate positive cash flow through staking yields. Following the announcement, VERB's stock price surged 100% during intraday trading, ultimately closing up over 50% at $15, with a cumulative rise of 38% over the past month. Notably, the price of the TON Token fell 6% to $3.45 within 24 hours after the announcement, possibly due to Favourable Information being realized in advance (increasing 7% on August 2 despite the market).

( ) Strategic Transformation: The listed company establishes the TON treasury for the first time, renamed Mingzhi Verb Technology announced that it will implement the TON reserve treasury strategy and change its name to "TON Strategy Co.". The company will become the first entity globally to hold Toncoin as its primary reserve asset in the form of a publicly listed company, collaborating with the investment institution Kingsway Capital to advance this plan. This move confirms earlier market rumors of the TON Foundation and Kingsway planning to raise $400 million to establish a reserve company.

( Two ) Financing Details: $558 million PIPE transaction oversubscribed To achieve transformation, Verb Technology has reached a private sale agreement with qualified institutional investors for a PIPE (: to issue 58,700,000 shares of common stock at a price of $9.51 per share, raising a total of approximately $558 million. The transaction is expected to be completed around August 7 (subject to customary closing conditions). The net proceeds from the financing will primarily be used to acquire Toncoin in the secondary market and establish a strategic reserve.

) three ( Capital operation logic: stake income drives positive cash flow Verb Technology clearly states that Toncoin will serve as its core reserve asset. A large-scale holding will allow the company to rank among the largest TON holding institutions globally and achieve sustainable returns through network staking )Staking(, realizing "positive cash flow growth" for treasury assets. This model is similar to how listed companies incorporate national bonds into their balance sheets, but the expected yield is significantly higher than traditional fixed-income products.

) Four ( Market Reaction: Stock Price Doubles in a Day vs Token Falls Against the Trend

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(VERB Daily Chart | Source: TradingView)

• Stock Market Frenzy: After the announcement, VERB's stock price soared by as much as 100% during intraday trading, although it later fell back, still closing at $15 (a daily increase of over 50%). The stock has accumulated a rise of 38% in the past month and a total increase of 45% year-to-date, confirming the capital market's high recognition of the strategy for allocating Crypto Assets.
• Crypto market calms down: In contrast, the price of Toncoin has fallen over 6% within 24 hours after the announcement, currently reported at $3.45 (market cap $8.35 billion). Market analysis suggests that the 7% rise of TON against the trend on August 2 may have already priced in the favourable information.

) Five ( Ecological Impact: Accelerate the entry process of traditional capital into TON The transformation of Verb Technology marks a significant breakthrough for traditional listed companies to deeply participate in the TON ecosystem. The model of establishing token reserves through public market financing introduces incremental institutional funds into the TON public chain and may inspire more listed companies to follow suit. The payment within Telegram and Web3 ecosystem construction previously promoted by the TON Foundation is gradually building a complete value chain from user scenarios to capital closure.

Conclusion: Verb Technology bets on the TON ecosystem with a radical strategy of renaming, opening a new paradigm for publicly listed companies to allocate Crypto Assets. The $558 million real cash entry has yet to boost the TON coin price, but in the long run, it will substantially improve the distribution of Token liquidity. Attention should be paid to two major follow-up indicators: the impact of VERB's actual token purchase execution progress on the secondary market, and whether its stake yield can fulfill the "positive cash flow" commitment. This move may encourage more traditional enterprises to explore incorporating Crypto Assets into their balance sheets, accelerating the mainstreaming process of Crypto Assets. ) integrates CoinMarketCap, TradingView data (.