Strategy and the Bitcoin community call for a "boycott" of JPMorgan Chase.

On November 24, Cointelegraph reported that the opposition to financial services giant JPMorgan is rapidly growing among the Bitcoin community and supporters of Strategy, with calls to “boycott JPMorgan” gaining strength on Sunday. The anger in the Bitcoin community stems from news that the index company MSCI (formerly Morgan Stanley Capital International, responsible for determining whether companies can be included in indices) may exclude cryptocurrency treasury companies from its index in January 2026. This news was shared by JPMorgan in a research report. In response, Bitcoin supporter and real estate investor Grant Cardone stated, “I just withdrew $20 million from Chase (the bank owned by JPMorgan) and sued them for credit card violations.” As the online boycott movement intensifies, Bitcoin advocate Max Keiser also stated, “Bring down JPMorgan, buy Strategy and BTC.” Strategy is set to enter the Nasdaq 100 index (which consists of the 100 largest companies by market capitalization in the tech sector) in December 2024, thus benefiting from massive capital inflows from passive index funds. In response to MSCI's proposed adjustment, Saylor publicly stated, “Strategy is not a fund, not a trust, and not a holding company.” “Funds and trusts are passively held assets; holding companies only hold investments.” He further stated that Strategy is a “Bitcoin-backed structured financial company.”