Vana will collaborate with H&M to hold X Space on July 31, focusing on the capital potential of cultural data.

According to Mars Finance, on July 31, Vana will hold an X Space themed "From Emotion to Value: Unlocking the Capital Potential of Cultural Data on Vana". The event will feature Spotify DataDAO (which has just sold user-owned streaming data to SoloAI), former H&M Chief Technology Officer Senior Advisor, and BeyondSDG founder Noreen N., as well as Art Abal, Managing Director of the Vana Foundation. The dialogue focuses on a core point: personal data is becoming one of the most valuable cultural assets of our time. It can predict tastes, drive billions of dollars in business decisions, and convert social signals into actual revenue. Whether in fashion or artificial intelligence, we are opening up a new economic system—users not only own data signals but also determine the final outcomes. "As the boundaries between ethics, identification, and income become increasingly blurred, we will explore how data ownership opens up new boundaries of power, value, and cultural autonomy."